George BrickStud is the mascot for LEGO: The Ultimate Adventure. He can be found at The Brick State Building on the highest level of the building at Buildmore City. He loves apples and has a big weakness for apple pie. He is a cheerful and clever yet very cowardly. He mostly is seen wearing a blue jacket, grey jeans and a brown shoulder bag. He often appears on posters, banners and other objects all over the game. He sometimes is seen wearing armor or a black spy suit.